Short answer: yes — if you use Pinterest the right way.
Long answer: it depends on what you expect Pinterest to do for you and how much effort you put in up front vs. ongoing.
Let’s break it down plainly, no hype.
When Pinterest Is Worth the Effort
Pinterest is worth it when you want:
1️⃣ Traffic That Compounds Over Time
Unlike safelists, email solos, or social posts:
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A pin can send traffic weeks, months, even years later
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One good pin can outperform hundreds of one-off posts
This fits perfectly with:
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Capture pages
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Learn-before-you-buy funnels
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Evergreen offers like Secrets of the Big Dogs
2️⃣ Low Ongoing Effort After Setup
Once you’ve created:
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5–10 rotating pins
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5–8 solid boards
Your weekly effort drops to:
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5–10 minutes per day
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Or batch once per week
Pinterest rewards consistency, not hustle.
3️⃣ Visitors Who Want to Learn
Pinterest users are:
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Browsing for solutions
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Researching before buying
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Comfortable opting in for info
That makes it ideal for:
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Puppies who need education
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Blueprints
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Authority-based offers
Not impulse buyers — learners.
When Pinterest Is NOT Worth It
Pinterest is not worth it if:
❌ You expect instant sales in 48 hours
❌ You hate repeating small tasks
❌ You do not like visual content at all
❌ You will post once, then stop
Pinterest punishes inconsistency.
Realistic Expectations (Important)
For most marketers:
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First 30 days → learning phase
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60–90 days → steady clicks
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90–180 days → compounding traffic
Think of Pinterest as:
A slow-burning traffic asset
Not a traffic spike
Effort vs Return (Honest Comparison)
| Traffic Source | Effort | Longevity | Quality |
|---|---|---|---|
| Safelists | Low | Short | Mixed |
| Email solos | Medium | Short | Mixed |
| Facebook posts | Medium | Short | Variable |
| Medium upfront | Long | High | |
| SEO blogs | High | Very long | High |
Pinterest sits in the sweet spot.
The Smart Way to Use Pinterest (Your Case)
Based on what you’re already doing well:
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Safelists = fast exposure
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Email = follow-up power
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Pinterest = evergreen feeder
Use Pinterest to:
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Pre-educate Puppies
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Warm them up
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Feed your autoresponder
Not replace your current traffic.
Bottom Line
If you:
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Want traffic that works while you sleep
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Are building funnels, not one-off promos
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Can commit to light consistency
👉 Pinterest is absolutely worth it.